Dr. Mark Kahn used text from resources available to SVS members in an article for his local newspaper. His "The Great American Smokeout Is November 15," explains why smoking is a risk factor for vascular disease. This is an example of using the SVS Branding Toolkits to promote a practice. The press releases make it easy to incorporate your own comments and practice information in writing articles for your local media. The Branding Toolkits and Dr. Kahn's article are located in the Members Only section of VascularWeb.org. Tell your practice administrator and your public relations staff about these available resources. If they have questions about how to use these materials, e-mail the SVS communications staff at communications@vascularsociety.org or call 312-334-2308.