How to Use: The SVS Media Branding Toolkit

SVS members now have access to materials for a comprehensive, customizable media campaign in the Media Branding Toolkit located in the Members Only section of VascularWeb. The toolkit contains a sample campaign schedule, press kit, and six sample press releases covering an entire year's topics about vascular health.

Your media will recognize you as your community's expert in vascular health with this consistent, newsworthy information. Begin by sending your press kit to introduce yourself to reporters who cover health and medical topics in your major and neighborhood newspapers and to reporters and producers of medical-related news television programming in your area. SVS will provide you with contacts for your local media when you submit the Health and Medical Media List Request Form included in the toolkit.

If you do not have a public relations professional handling your branding or marketing, a staff member can manage your branding campaign. SVS offers free conference calls on "Branding Your Practice" monthly for you and your staff to learn how to use the branding toolkit materials. Branding conference calls are scheduled for August 15, September 19, and October 17 at 12:00 p.m. (noon) Central Time. Call 800-258-7188 or 312-334-2308 or e-mail communications@vascularsociety.org to register for a "Branding Your Practice" conference call.