Successful Media Campaigns

At the beginning of the year the SVS Communications Committee launched media campaigns to encourage people to take advantage of the Medicare AAA Screening benefit and to inform people about the devastating affects of PAD. The campaigns consist of two public service announcement (PSA) newspaper columns and one radio PSA for the AAA screening.

The following statistics were reported at the end of February:

1. New Medicare Benefit newspaper column has been published in 192 newspapers in 21 states with readerships totaling 5,796,880.
2. New Medicare Benefit radio PSA has been aired 444 times in 40 states with audiences of 19,644,920.
3. PAD column was published in 176 newspapers in 18 states with readership totaling 6,048,752.