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 Brand Messages to the Media

Messaging
A key component of the Society for Vascular Society® (SVS) branding campaign is consistent, credible messaging to the media in all SVS communications with reinforcement by SVS members. The following messages differentiate vascular surgery from other specialties. These messages can be personalized with individual names and medical practices when interacting with the media. 

Vascular surgeons are the most qualified to diagnose and treat vascular disease

  • Experts in the treatment of vascular disease
  • Pioneers in development of non-invasive procedures
  • Specialists in time-honored operative techniques for severe conditions

Vascular surgeons are the only physicians today that offer all the treatment options available for vascular disease

  • Medical management
  • Minimally invasive, catherter-based procedures
  • Open bypass surgery

Only when patients see a vascular surgeon will they be assured that they receive care most appropriate to their conditions

  • Without risk or discomfort
  • Accurately diagnosed
  • Access to all treatment options
  • Long-term patient care

Descriptors
One of the key challenges in the branding effort is to capture, in a few words, an essential description of the specialty. Based upon research, the following descriptors are most effective

  • Partners in Vascular Health
  • Comprehensive Vascular Care
  • The Standard of Care in Vascular Health
  • Experts in Vascular Treatments
  • Vascular Surgeons: The Standard of Care in Vascular Health

Posted June 2010

Contact Us

Society for Vascular Surgery
633 North Saint Clair Street, 22nd Floor | Chicago, IL 60611
Phone: 312-334-2300 | 800-258-7188
Fax: 312-334-2320
Email: vascular@vascularsociety.org

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VascularWeb® is the prime source for all vascular health and disease information, and is presented by the Society for Vascular Surgery®. Its members are vascular surgeons, specialists, and vascular health professionals who are specialty-trained in all treatments for vascular disease including medical management, non-invasive procedures, and surgery.