Marketing Your Practice Series, Part 1: Defining Your Competitive Edge
Effectively market a practice. It is critically important to defining the competitive edge when beginning a practice, moving to a new location, or encountering new competition in an established practice.
Marketing Your Practice Series, Part 2: How to Introduce Yourself to a New Community
As a fellowship or integrated residency trained vascular surgeon, your skills in the surgical and nonsurgical treatment of arterial, venous, and lymphatic disorders provide a valuable resource to the community. Referring physicians in your community need to understand that by sending a patient to you, the patient will receive the very best in vascular care, including evaluation, risk modification, endovascular treatment or open surgery, and follow-up.
Negotiating a Compensation Plan
Learn how to design a compensation plan, pros and cons of various incentives, financial drivers in formulas, and recent trends in compensation formulas in private practices and hospital employed vascular surgeons, as well as a few negotiation tips.
Practice Mergers: Key Business Questions and Decisions
Every shift in the national approach to reimbursement or healthcare legislative status quo drives a change in the composition and operations of medical groups. The general thrust is to form either specialty specific or multi-specialty collaborative organizations in order to take advantage of economies of scale. The trend has favored formation of larger groups. Failed mergers/acquisitions are usually the result of inadequate preparation. This practice memo is intended to aid vascular surgeons contemplating or in the process of a practice merger/acquisition with the business questions and decisions involved in the process.
Start a vascular lab. The combination of practical experience, knowledge of vascular disease, and knowledge of non-invasive vascular testing makes the vascular surgeon uniquely qualified to interpret vascular laboratory testing.
Vascular Surgery Boards
Review the board certification process for vascular surgery with helpful hints for preparation.
Updated March 2013