• Branding Toolkits
• Branding Your Practice
• Branding to Referring Physicians
• Branding to the Public
• Branding to the Media
• Screening Event Toolkit
• Partner with a Vascular Surgeon Flier
• Practice Memos
• Marketing Your Practice Series, Part 1: Defining Your Competitive Edge
• Vascular Lab
• Vascular Surgery Boards

Home > Screening Event Toolkit

Screening Event Toolkit

Use these materials to conduct a screening event

Society for Vascular Surgery® Statement on Vascular Screening (.pdf)

Screening Event Guidelines (.pdf)
Contains the technical information you need to conduct a screening event.

Screening Event Planning Timeline (.pdf)
Outlines the planning process six, four, two, and one week leading up to the event.

Screening Event Materials Checklist (.pdf)
Lists the materials needed to conduct a screening event.

Screening Event VascularWeb.org Listing Form (.pdf)
Allows you to submit your screening event to be posted on VascularWeb.org®.

Screening Forms
Save these Word documents to your computer. You can then make edits as needed and print them on your own letterhead.

The following forms will be useful in conducting the screening event.

• Patient Contact Authorization (.doc)
• Patient History (.doc)
• Vascular Report Card  (.doc)

Patient Education Materials
Save these PDF fliers to your computer and type your contact information in the space provided on the bottom, left-hand corner of each flyer. Your information will then appear on the front and back side of the flyer.

Use the following to promote your screening event

• Frequently Asked Questions About Vascular Disease and Screening (.pdf)
• Facts About Abdominal Aortic Aneurysm and Screening (.pdf)
• Facts About Carotid Artery Disease and Screening (.pdf)
• Facts About Peripheral Arterial Disease and Screening (.pdf)
• Facts About AAA Screening Medicare Benefit (.pdf)

Provide the following to patients whose scans indicated evidence of a disease

• So, Your Ultrasound Screening Indicates an Abdominal Aortic Aneurysm (.pdf)
• So, Your Ultrasound Screening Indicates Peripheral Arterial Disease (.pdf)
• So, Your Ultrasound Screening Indicates Carotid Artery Disease (.pdf)

Media Materials
The Word documents below can be saved to your computer. You can then make edits as needed and print them on your own letterhead.

• Screening Event Press Kit (.pdf)
  Lists materials and instructions for a press kit promoting your screening event.
• Screening Event Pitch Letter (.doc)
  A pitch letter provides an editor or reporter with specific information about vascular disease and the importance of screening. It can be sent with a Media Alert. Send it with your screening event press kit two to three weeks prior to the screening and call the media inviting them to the event.
• Screening Event Media Alert (.doc)
  A media alert provides a quick, “who-what-where-when” to alert the press about an event of public interest that deserves coverage by the media. It serves two purposes: 1) provides information for community calendars, and 2) invites the media to the screening event. When emailing advisory or release, be sure to exclude the words “free” and “only” in subject line. Send two/three weeks prior to screening event and call media inviting them to the event.
• Screening Event Press Release (.doc)
  Send the press release two or three weeks prior to the screening event and call the reporters inviting them to the screening.
• Screening Event Talking Points (.pdf)
  Includes suggested talking points for interviews promoting a screening event.